Digital advertising that reaches people ready to buy
We run digital advertising for businesses and point the budget at people searching for what you sell, not at people who click once and leave.
Where the ad money leaks
The report shows reach and clicks, but sales don't go up.
- 01
The audience that was only scrolling
The ad reached people scrolling, not people searching for your service.
- 02
You pay for clicks, not for customers
Three hundred people tapped the ad this week. Without real targeting, most of them were just curious, and you paid for every tap.
- 03
You can't tell which ad brought money
The report shows reach and cost per click, but not which campaign turned into a sale. So you keep feeding the wrong one.
- 04
What advertising doesn't fix
Ads amplify what already happens, the good and the bad. If the offer doesn't sell face to face, more budget won't fix it. And there's a floor: below a certain monthly spend, Google and Meta never gather enough data to learn who your buyer is. We say so before taking a dollar.
How to get customers from digital advertising on a small budget
It takes one goal, an audience aimed at people searching for what you sell, and a weekly cut of every ad that brings no buyers. The steps are the same with a big or a small budget; with a small one, the weekly cut matters more.
- 01
Campaign built with a goal
The objective, the budget and the channel are set on purpose, not copied from a template.
- 02
Audience aimed
Location, intent and behavior cut the reach down to people who can buy, not to raw traffic.
- 03
Ads in more than one version
The ad is made to make the right person stop, and more than one version goes out to see which lands.
- 04
Live and measured
The campaign runs while the numbers are watched from day one, not checked once a month.
- 05
Cut and double down
What doesn't bring buyers gets cut every week, and the budget moves to what does.
- 06
The contact enters the system
The qualified lead routes into the follow-up system, so every lead gets a reply and a follow-up.
FOLLOW THE PROCESS
Step 2 of 7
The ads bring people writing, from five different places at once. The next problem is keeping track of all those messages.
See Lead captureHow we do it
Google and Meta learn from what you report back. We report jobs sold, not clicks.
Google Ads and Meta
Campaigns wired to your CRM from day one.
Offline conversions
When a lead becomes a sale, the CRM tells Google and Meta so they go find more people like that.
Google Analytics
You see what each lead cost and how many closed.
Meta ads that open a chat
A Meta ad can open a chat or a form inside Instagram; either way the contact lands in the follow-up system and gets an answer. Google Ads comes in when the person is already typing your service into the search bar.
Google Ads
Search ads for the moment someone searches for what you sell and is ready to pay, plus Performance Max across Google's network.
Meta Ads
Instagram and Facebook for the buyer who isn't searching yet and has to see you first.
Facebook and Instagram Lead Ads
Native forms inside the app, so nobody has to load a slow landing page on mobile data.
Remarketing and recovery
Going back to the people who read the price, closed the tab and never wrote.
How Google search ads work
This is how Google describes its own search ads.
- Intent
Google search ads show up at the exact moment someone types what you sell. So the ad reaches the person already searching, with intent to buy.
Google Ads Help
Who runs your ads
Valeria Jiménez, co-founder of Sikorre. Traffic manager and media buyer: she builds the campaigns, measures them and adjusts them every day.
Two-year degree in Digital Marketing (La Litoral, Colombia) and a technology degree in Advertising (SENA). Google Ads Measurement certified (Skillshop) and certified Digital Ad Expert in Meta Business and Google Ads.
Vivante Medicina Estética
High-ticket aesthetics
- 7x ROI
- 3,400 leads a month
Meta and Google Ads, with 2.5 million impressions.
Global Concept
Company in the United States
Ads for several accounts: dental clinics and a tattoo studio. Leads close by message.
La Macondiana
Women's clothing
- 35K+ views a month
- 4.8% engagement
Content and paid ads, with 18,000 people reached organically every month.
Hilos Tensores Barranquilla
Aesthetic treatments
Direct response copy that answers the fear of pain and recovery time, with A/B tests of before-and-after photos.
Each client reports its own numbers.
Who it works for
- Restaurants and hotels
- Online stores
- Aesthetic and medical clinics
- Real estate developers
- Events and catering
- Franchises and multi-location businesses
What changes with the campaign
- Budget aimed at people who can buy, not at raw traffic
- Ads and audiences tested until one wins, not set once and left alone
- One place to see what Google brought and what Meta brought
- Campaigns handled by a person who opens the accounts daily, not by an automated dashboard
- A number you can act on: how many paid contacts turned into sales
Questions & answers
The things business owners ask before putting money into Google or Meta.
Does social media advertising work for my business?
Yes. Advertising is one of the few channels where you choose exactly who sees you, by location, interest and behavior. The point isn't more clicks; it's showing up for the person interested in buying what you sell.
What is the difference between clicks and qualified prospects?
A click means somebody tapped. A qualified prospect left a phone number or wrote in, and matches who you actually sell to. We build the targeting and the creative around the second one.
Google Ads or Meta Ads: which one is for me?
It depends on how people look for you. Google works when they're already typing your service into the search bar. Meta works when they don't know they need you yet. Most businesses end up on both, in different months and for different reasons.
How much budget do I need to start?
It depends on your industry, your city and your goal, and there's no honest single number. What we can tell you is that there's a floor below which the platforms never learn who your buyer is. Write to us and we'll look at your numbers before you spend anything.
What does the campaign measure?
Cost per conversation, appointments booked and how many of those contacts turned into sales. Reach and cost per click are diagnostics, not results.
What happens to the lead after the click?
The qualified contact routes into the follow-up system that answers it, so every lead gets a reply and a follow-up. That's a separate service, and it's where advertising hands off.
Who actually manages my campaigns?
Valeria Jiménez, co-founder of Sikorre. She runs paid media on Meta and Google and manages the campaigns directly.
Send us what you're running today
We show you the step where the money stops turning into customers.