Lead capture breaks when messages from Instagram, SMS and web forms land in different places and get read late. Sikorre puts them in one list.
The form goes to email, the DM stays in Instagram and calls don't get written down.
The DM sits in Instagram, where one person checks it between other things. By the time someone reads it, the buyer already wrote to three others.
It arrives as one more email, under the invoices and the newsletters, and gets read when someone has time.
Someone called, asked a price, hung up. No name, no number saved, no note.
Ask how many people wrote this week and the answer is a guess.
Putting every lead in one place doesn't make a weak offer sell, and it doesn't answer for you. It makes sure the lead exists somewhere you can find it. Replying fast and following up are the next jobs, and they're separate ones.
What happens to each lead from the moment it arrives.
Form, SMS, Instagram, Facebook, the call. Each entry routes into the same list instead of its own app.
Name, channel, what they asked, and when. Captured the second it comes in, without anyone retyping it.
The lead lands whether or not the person who checks Instagram is working today.
How many came in, from where, this week.
Once it's captured and in order, it hands off to the system that replies and the one that follows up.
The contact lives in one list you own, not scattered across apps you have to remember to open.
Once the lead is in the list, the CRM is where you track it. See how CRM automation works.
FOLLOW THE PROCESS
Step 3 of 7
Every lead now lands in one place. That only matters if someone answers before the buyer writes to the next business on their list.
See Automated customer serviceEvery lead lands in the same place, no matter where it came from.
Your site's form sends the details straight to the CRM. Nobody copies them by hand.
When someone fills out the form in a Facebook or Instagram ad, they show up in the CRM within seconds.
Calls and forms from your Google ads come in the same way.
Every contact arrives tagged with where it came from, so you know which channel actually brings work.
An ad on Meta, the form on your site, a DM or a call all go into the same list. Each of these is a place a customer tries to reach you, and every one gets captured the same way.
The contact form on your site, routed straight into the list instead of into an email nobody reads twice.
The number people actually text. The message gets logged, not buried in the inbox.
The DM and the comment that today live only inside the app. Pulled out and saved with the rest.
The lead that came by phone or in person, written down on the spot so it stops disappearing when the day ends.
There's no clean outside study on this and we aren't going to invent a number. Here's what we see when we open the accounts of real businesses.
In the businesses we work with, leads come in through several channels at once, usually some mix of a web form, Instagram, Facebook and the phone. Each one lives in its own app, and rarely does one person check them all. The lead gets lost when there's no one place for it to land.
Sikorre, from working with real businessesWho it's for
What changes with lead capture
What people ask before they trust one place with every lead.
It's getting a stranger to raise their hand: fill a form, send a message, make a call. This page is about the capture part, making sure that raised hand lands somewhere you'll actually see it, instead of getting lost between apps.
Capturing is making sure the lead exists in one place. Answering fast is what happens next. You can't reply quickly to a message you never saw. This is the step before that one.
Into one list you own. The form, SMS, Instagram, Facebook and the calls route into the same place, instead of each staying in its own app.
No. People keep writing where they already write. What changes is that all of it lands in one place instead of five, so nothing depends on who opened which app.
First it stops the ones you already get from leaking, which is usually the faster win. On its own it doesn't bring new customers; your Google profile, your website or an ad does. Bringing in new ones through ads is a separate service, and it feeds into the same list, where every person who writes gets logged with their name and what they asked, so you can reply and follow up.
The ones with no name or number saved are gone; there's nothing to recover. That's exactly the leak this closes going forward.
No. It makes sure the lead reaches your salesperson at all, in one place, instead of sitting unread.
Here it gets logged with name, channel and what they asked. The qualifying questions are asked by the reply system, which is the next step. It's explained on our instant lead response page.
Not on its own. Lead capture makes sure every lead is written down in one list. The AI sales assistant is the reply and qualifying step that comes next, and it works on top of this list.
We show you the channel where leads get lost.