Lead nurturing by email and SMS for leads that haven't bought yet
Many leads ask for the price and never hear from you again. They said they would think about it and nobody followed up. Sikorre handles lead nurturing by email and SMS: it writes to them on set dates until they buy or say no.
A CRM connected to your messages: why follow-up doesn't work without one
Without a CRM connected to your messages, the people who almost bought stay in your inbox under newer messages. There's no record of who asked, what they asked and when, so there's nothing to schedule a message from.
- 01
"I'll think about it"
That was six weeks ago. It wasn't a no, and nobody has written to them since.
- 02
The form nobody picked back up
They filled it in, got one reply, and the thread went quiet. Now they're quoting with somebody who kept writing.
- 03
Whoever has a slow afternoon
Follow-up only happens when someone has free time, and in busy weeks it doesn't happen.
- 04
Nobody remembers who they owe a message
The list of pending leads lives in a phone, a notebook, and one person's memory, so nobody ever writes to all of them.
- 05
What we can't fix first
If there's no contact list, or the one you have is a mess of duplicates and dead numbers, there's nothing to nurture yet. The first job is cleaning and building that list, and it's boring work that pays off later, not this week.
How to automate lead nurturing by SMS and email
SMS and email get connected to one list of leads, and each message has a trigger and a date. The messages go out on their own until the lead answers, buys or says no.
- 01
The contact lands somewhere real
Name, what they asked about, and when. In one list instead of three phones and a notebook.
- 02
The sequence starts on its own
A handful of emails or text messages go out spaced over the following days, without anyone having to remember.
- 03
The lead gets the information they were missing
A message that answers the doubt they had when they asked.
- 04
It reads the reply
An answer moves the thread forward. Silence triggers the next touch, on a schedule set once.
- 05
The reply goes to a person
The second someone answers, the automation steps back and a human closes it.
- 06
A sale you can count
The follow-up ends in a decision you can point at, a yes or a no.
FOLLOW THE PROCESS
Step 6 of 7
Nurturing wins the first sale. The bigger, cheaper one is the customer who already bought and slowly stopped coming.
See Customer retentionHow we do it
Follow-up goes out on schedule, a few times, and stops when the lead answers.
GoHighLevel sequences
Reminders by text and email on the days you choose.
Stops on its own
The moment a lead replies or books, the sequence stops. Nobody gets an "are you still interested?" after they've already hired you.
Reactivation
We go back to deals you lost months ago and reach out with a real reason to come back.
Straight to your rep
When someone replies, the message goes to whoever owns that deal.
Where the follow-up happens
Email and SMS, used for what each one does best.
Sequences that go out over weeks. Good for the slow decision and the price someone is still thinking over.
SMS
One short text on the phone they already check every day. Good for the nudge that gets read the same day.
Timing set by the buyer
The touches are spaced by how a decision actually moves, not by a reminder someone set and forgot.
Why the follow-up is where the sale is
What Forrester measured in leads that kept getting follow-up.
- 20%
Forrester Research found that leads who get consistent follow-up produce about 20% more sales opportunities than leads left alone after the first contact.
Forrester Research (via HubSpot)
Businesses with long buying decisions
- Real estate and housing developments
- Car dealerships and vehicle sales
- Insurance and financial services
- B2B and industrial sales
- Schools and training programs
- High-ticket services and consulting
What changes with the follow-up
- The lead from six weeks ago hears from you again on a set date
- Follow-up stops depending on a slow afternoon
- One list shows who you still owe a message, in seconds
- Email and SMS doing different jobs instead of the same one twice
- A prospect who almost left comes back to a conversation, not a cold pitch
Questions & answers
What people ask before handing over a list of prospects.
What is lead nurturing?
A set of emails or text messages that go out on a schedule to people who asked and didn't buy yet, until they decide. The schedule is decided once.
Does it use email, SMS, or both?
Usually both, doing different jobs. Email carries the longer sequence; SMS carries the short, direct message that gets read the same day.
Where do the contacts come from?
From your own contacts: people who wrote, filled a form, or came in from your ads. No bought or imported lists.
Isn't this just spam?
The messages only go to people who already talked to your business, and each one is built around a real reason to write. That said: write too often and people opt out. We prefer to send less.
Can the message be personalized?
Yes. What they asked about, how long ago, where the conversation stopped. That's what separates a follow-up from a mass blast.
What triggers each follow-up message?
A quote sent with no reply, a lead who asked and went quiet, or a date set when the conversation stopped. The customer who already bought and stopped buying is handled by customer retention, not by this service.
When does the follow-up sequence stop?
When the lead answers, buys or says no, and also after a set number of touches with no reply. It stops and marks them instead of writing forever; more messages make them more likely to opt out.
Does this replace my salesperson?
No. It keeps the conversation going and hands a live reply to a person to close.
See the follow-up your last cold prospect should have gotten
Send us the last prospect who told you "I'll think about it," and we'll show you the sequence that would have kept them.